Dangote Cement Plc says 171 millionaires across the nation have emerged in its ongoing ‘Bag of Goodies Promo season 2’.
The company’s Group Head, Corporate Communications, Mr. Anthony Chiejina, disclosed this known in a statement on Sunday.
According to the statement, the increase in the number of millionaires came as a result of new winners who were given star prizes at ceremonies held in Lagos, Enugu, Port Harcourt and Ibadan.
Speaking at the presentation of dummy cheques to winners in Port Harcourt, Regional Director, South-South Dangote Cement, Mr. George Okoro, said that the promo was to reward Nigerians for their continued patronage of Dangote Cement over the years.
He reiterated the company’s commitment towards lifting and raising the standards of living of Nigerians as well as their financial stability.
Okoro charged the winners to invest the money wisely to yield more benefits in the future for them.
He also restated the company’s readiness to give out one billion naira to 1000 customers.
The promo, which kicked off in July, is expected to produce 1,000 millionaires by November 5, 2020.
Also, Regional Director, Lagos/Ogun, Mr. Tunde Mabogunje, at the prize giving ceremony in Ikeja, commended the winners for their loyalty and continuous use of Dangote Cement in their projects.
The statement quoted him as saying that the company’s progress was because of consumers who formed the end chain in the distribution of any product.
“Without consumers, no product will become a success,” he said.
The Regional Director, South East, Mr. Bankole George, making presentations to winners in the zone at an event held at the regional office in Enugu, tasked them to buy more of Dangote Cement to improve their chances of winning.
He urged the purchase of Dangote cement in the completion of building projects by taking advantage of the timing of the current promo in a win-win situation.
“Whoever completes his projects this period and still wins one millionaire naira in the promo has won on two fronts,” he said.
In her remarks, Director of Marketing, Dangote Cement, Mrs. Funmi Sanni, said the promo came at an appropriate time to cushion the effects and impact of COVID-19 on businesses and families.
According to her, Dangote cement had been making efforts to satisfy its teeming customers to the fullest.
She added that apart from the premium quality of the product, the firm has also introduced several customer-driven promotional offers in order to keep their relationship intact.
According to her, a customer could only win the N1 million cash prize on collection of the scratch cards that each carried letter D, A, N, G, O, T and E to make up the name DANGOTE.
Chief Commercial Officer, Dangote Group, Mr. Rabiu Umar, in his remarks, said following the negative impact of COVID-19 on the economy, Dangote Cement decided to award total of N1 billion to 1,000 winners across the country.
Umar noted that the promo was like palliative to the teeming customers in the wake of the pandemic as most of them had suffered economic hardship caused by the coronavirus.
The statement quoted him as saying: “Despite effects of COVID-19 on global economy, Dangote cement company has decided to go ahead with the Bag of Goodies promo in order to give back to the society.
“This promo is like a palliative to our teeming customers who have suffered economic hardship, occasioned by the pandemic.
“Therefore, this would at least cushion the effects of the pandemic.
“We feel that despite the pandemic, it is worthy to put a smile on the face of our teeming customers across the country. I am sure we have achieved our aim in this round of the promo.”
Other prices to be won include refrigerators, tricycles, recharge cards and television sets.