Access Bank Plc, on Sunday unveiled its new brand identity at its headquarters in Lagos.
A short statement issued by Red Media Africa on behalf of the bank said, “the event featured the unveiling of the Access Bank new logo which represents the fusion of the exemplary brands – Diamond Bank’s youthful, vibrant, human and Access Bank’s trusted, global and fast personalities – all captured in a diamond-shaped logo that radiates the strength created through the merger.
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“It draws from the essence of previous ones but refreshed to create a sense of energy and forward momentum which radiates in all directions to create layers that form a diamond, and the philosophy that Access Bank is about more than banking.”
In attendance at the unveiling were the Chairman of Dangote Group, Aliko Dangote; Emir of Kano, Muhammadu Sanusi II; Access Bank Co-Founder, Aigboje Aig-Imoukhuede, Founder, Diamond Bank, Pascal Dozie and other notable personalities.