A new music reality talent hunt, “Access the Stars” has been unveiled in Lagos.
The show, which is co-sponsored by Access Bank and Nigerian Breweries, NB, PLC, is aimed at empowering creative minds of the youth in the country and promises N150 million grand prize and brand new car, among other consolation prizes.
Speaking at the unveiling ceremony, the Chief Executive Officer of NB, Mr. Jordi Borrut Bel, noted that Nigeria had the talent and creativity to help push its economy.
He said ‘Access the Stars’ is a platform that will be used to help grow talents not just in Nigeria but in Africa.
In his own remarks, the Chief Executive Officer of Access Bank, Dr. Herbert Wigwe, explained that the platform is about accessing raw talents and making them shine.
‘Access the Stars’ according to him is a product of the desire of both brands to continue connecting with people through the one platform they both have in common – music.
“There is need to support young people that abound in the country, socially impact them, bring out these great talents and supporting national development is the major trust of this partnership.
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“There is also the need to appreciate these talents and this can help change the narrative of how the youth of this country are seen and to do this is through the ‘Access the Star’ platform,” he said.
NB Spokesperson, Shade Morgan, said the collaboration will impact positively on the nation’s creative space.
“70 years ago a star was born and has been shining over the Nigerian landscape and titillating the fans, and now is collaborating with another star.
“This innovative collaboration will help to bring value to the life of people in the creative space,” she said.
The show is expected to kick off with regional auditions in six cities of Abeokuta, Lagos, Abuja, Onitsha, Calabar and Owerri with wild card entries for online submissions.
“This journey has started and it will start in earnest at the end of the year and so interested persons should do the needful,” the NB boss said.
